Hey Handi Quilter! You know me already, but here's what you might not know...

I'm a seasoned marketer with a passionate approach

WHAT I DO

While I earned my chops as a brand-builder, I’ve built a reputation as a marketing leader with a deep skillset in digital & content with an old-fashioned, low-down desire to make cool stuff. That’s a lot of hyphens. So...

 

Simply put, I make good brands better.

 

BRANDS I'VE WORKED WITH>

WHAT PEOPLE SAY

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Jennifer Janke, VP Marketing

ChargeBack, SLC

“Josh is one of those few marketers who is not only truly creative but also nails it when it comes to meeting the business objective. He is, hands down, my favorite person to  to work with!” 

Josh is the perfect combination of creative thinking and strategic execution. He never has a shortage of  compelling ideas that he turns  into real deliverables with real results.

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Josh is an impressive compilation of skills in one package. He’s great at strategy, messaging, and really any need a marketing team may have. He is such a good partner to have on a project because he’s focused as much on business outcomes as he is on the look and feel of the brand. 

Inga Johnson, CMO

ExpertVoice, SLC

Travis Clemens, Sr. Strategist

BonCom SLC

 

Experience & skills

2014-2018

VP Brand/Marketing

RAGNAR

Oversaw and executed all marketing efforts from digital to national print magazines, to retailer relationships, all while relaunching the brand. Extended our reach through digital content and new products & experiences to +3.4 million reach. Responsible for entire customer journey online and in-person. 

2020-NOW

Digital Marketing Manager

HANDI QUILTER

In just three months, I've driven a shift to objective-driven content that has lead to the most successful content pieces ever published by the brand. For the first time, we've been using metrics to drive our content choices on top of a 3x increase in the amount of monthly video content we produce.

Quick Strategy suggestions for Handi Quilter

• 360°, segmented and targeted  digital strategy

• Engage quilters earlier in their quilting journey

Expand content to target the "40% quilter"

• Web design focused on the customer journey

• Clear & updated goals & KPIs for marketing 

Notable skills

• Digital campaign development & optimization

(Managed $4-6M digital & content budgets + P&L)

• Campaign analytics

• Team management & development

• Ability to build strong brands & content platforms

2018-2020

Consultant

GINORMOUS BRANDING

Creative hired-gun for brands like JDRF, Reebok, WGU, Ragnar and others. Crafted digital campaigns, mapped user-flows, refreshed brands and resurrected rusty product lines. Basically, I helped brands go from boring to bold.

2012-2014

Creative Director

RAGNAR
Caretaker of the Ragnar Brand. Guided and developed all creative assets and campaigns. Rebuilt all merchandise designs that lead to 4x growth in sales. Crafted content strategy that lead to 500k+ cult-like following. 

 
 
Let's talk!

I'm a rare mix of creative passion and marketing know-how that can help HQ transition to a new era with a strong brand and robust digital marketing.

© 2020 by Josh Ferrin