Hey Handi Quilter! You know me already, but here's what you might not know...
I'm a seasoned marketer with a passionate approach
WHAT I DO
While I earned my chops as a brand-builder, I’ve built a reputation as a marketing leader with a deep skillset in digital & content with an old-fashioned, low-down desire to make cool stuff. That’s a lot of hyphens. So...
Simply put, I make good brands better.
BRANDS I'VE WORKED WITH>
WHAT PEOPLE SAY
Jennifer Janke, VP Marketing
ChargeBack, SLC
“Josh is one of those few marketers who is not only truly creative but also nails it when it comes to meeting the business objective. He is, hands down, my favorite person to to work with!”
Josh is the perfect combination of creative thinking and strategic execution. He never has a shortage of compelling ideas that he turns into real deliverables with real results.
Josh is an impressive compilation of skills in one package. He’s great at strategy, messaging, and really any need a marketing team may have. He is such a good partner to have on a project because he’s focused as much on business outcomes as he is on the look and feel of the brand.
Inga Johnson, CMO
ExpertVoice, SLC
Travis Clemens, Sr. Strategist
BonCom SLC
Experience & skills
2014-2018
VP Brand/Marketing
RAGNAR
Oversaw and executed all marketing efforts from digital to national print magazines, to retailer relationships, all while relaunching the brand. Extended our reach through digital content and new products & experiences to +3.4 million reach. Responsible for entire customer journey online and in-person.
2020-NOW
Digital Marketing Manager
HANDI QUILTER
In just three months, I've driven a shift to objective-driven content that has lead to the most successful content pieces ever published by the brand. For the first time, we've been using metrics to drive our content choices on top of a 3x increase in the amount of monthly video content we produce.
Quick Strategy suggestions for Handi Quilter
• 360°, segmented and targeted digital strategy
• Engage quilters earlier in their quilting journey
• Expand content to target the "40% quilter"
• Web design focused on the customer journey
• Clear & updated goals & KPIs for marketing
Notable skills
• Digital campaign development & optimization
(Managed $4-6M digital & content budgets + P&L)
• Campaign analytics
• Team management & development
• Ability to build strong brands & content platforms
2018-2020
Consultant
GINORMOUS BRANDING
Creative hired-gun for brands like JDRF, Reebok, WGU, Ragnar and others. Crafted digital campaigns, mapped user-flows, refreshed brands and resurrected rusty product lines. Basically, I helped brands go from boring to bold.
2012-2014
Creative Director
RAGNAR
Caretaker of the Ragnar Brand. Guided and developed all creative assets and campaigns. Rebuilt all merchandise designs that lead to 4x growth in sales. Crafted content strategy that lead to 500k+ cult-like following.
Let's talk!
I'm a rare mix of creative passion and marketing know-how that can help HQ transition to a new era with a strong brand and robust digital marketing.