© 2018-19 by Josh Ferrin

HEY.

I'M JOSH FERRIN.

I MAKE THINGS. STORIES.
DESIGNS. MEMORIES.

WHAT I DO

I'm lucky enough to have made my passion my career: creating.  I specialize in stories of all kinds: marketing, branding, design and things creative. I am a storyteller at heart and I specialize in finding the best way to connect brands with their audiences.

​

I do many things, but in the end, I just want to tell great stories.

BRANDS I'VE WORKED WITH>

worked.png

02 PORTFOLIO

RECENT WORK OF WHICH I'M FOND 
Ragnar Trail - 2019 shirts
Bold, on-brand designs for each of the Ragnar Trail locations - over 40,000 shirts will be made in total.
Sunset Manufacturing - Brand identity
Establish bold, new brand identity & all marketing assets for 100+ year old company.
Ragnar Sunset Experiment
Assisted in product development, positioning & successful launch marketing. Day-of video production & post-event marketing videos.
Sunset Apparel - Brand Video
Made for Sunset Apparel - showcasing the 'Day in the life of a t-shirt."
Ogden City Mural installation
This large-scale mural in downtown Ogden focused on the growth of outdoor activites enjoyed by Ogdenites since the city's revitalization.
Reebok Retail presence
Designed brand experience and retail presence for Reebok at Ragnar events across the country.
Sunset Apparel
Brand update and web redesign.
Ragnar Branding
Build updated brand platform for the expanding Ragnar brand. This included a value-based brand bible, style guides and marketing assets.
Blitz Kids
Co-authored a nationally published book about the 1944 NCAA Championship. Film adaptation is currently in development.
Chase the Moon Challenge
Led the event development, design, and marketing of the event with almost 10,000 participants.
Ragnar - Marketing photography
Photography that captures the unique spirit & unforgettable experience of running a Ragnar event.
Ragnar - Medals
Developed dozens of ground-breaking designs used at Ragnar events across the world. These designs were given to more than 800,000 participants.
Ragnar - Medals
Developed dozens of ground-breaking designs used at Ragnar events across the world. These designs were given to more than 800,000 participants.
Metasport - Branding & Apparel
Establish a differentiated brand identity & guidelines to establish a thriving sports community.
Ragnar Apparel
Design product lines for Ragnar with both technical and lifestyle products. Generated upwards of $1 mil in revenue.
Served Anthology - Successful Kickstarter Campaign
A contributor to the Served comic anthology - fully funded on Kickstarter.
Ragnar mobile app
Designed user experience, features and interface for Ragnar app launch.
Hyde Yoga - Creative
Fresh creative assets used for launch marketing campaign.
Making of the Immortal Medal
A look at how I handcrafted each medal for the most dedicated runners in the Ragnar Nation.
Ragnar Hawaii
On-location video used to announce the launch of Ragnar's first true destination event.
{"items":["7fe9f053-02c6-4d6e-abe6-25f318a762ef","073aee7d-b9b6-4444-b146-ec27ff6de241","c1c3c32f-5df7-41e2-aeca-99341388617d","2b8df484-0a12-4eb5-8378-de2b125d4577","a3143501-5a45-42b2-9611-2008db0fdfd6","aeafc70c-d558-4567-9320-ba41c769f1d3","0476d859-b5e3-4dfa-934f-a5c43b845dd7","17948873-acce-4177-bece-1de155036e5b","e8358e86-6b93-474c-af2e-4e49987d6f20","c89f13ec-f96a-445d-8f18-c056027a1121","4aa0cf75-971e-4804-81a9-84a5b03afc0b","f8e73d0d-8072-438a-9018-1c643fbfa061","713db5a1-a95e-4ada-a932-c64c30cd7e44","fb1a8759-833f-447c-a905-d3d45656c7d9","e3c9afcc-784c-4979-8ae5-fda92ffbc221","4543fe48-6fa0-4147-8dbe-f212b4e5d49a","c8f5407b-108b-4587-b93b-f14d40706333","93473580-6b5d-40e5-8ff3-3e1a98932240","33144e1a-72f1-44b0-9191-65dffefcc7b8","999afcd9-5c8f-4c33-865d-e85bafc28d0b"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":"100%/100%","isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":true,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":9,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"flex-start","galleryTextAlign":"left","galleryVerticalAlign":"flex-end","scrollSnap":true,"itemClick":"expand","fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":true,"loveButton":false,"loveCounter":false,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":1,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","textBoxHeight":0,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"3|bottom|1|fill|false|1|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":3,"itemOpacity":{"themeName":"color_14","value":"rgba(204,204,204,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_85-heavy1475544","preset":"Heading-S","editorKey":"font_6","size":20,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 20px/1.4em avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(45,45,45,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(45,45,45,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(45,45,45,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(45,45,45,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(45,45,45,1)"},"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":3,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":225,"bottom":"","left":-1,"right":"","width":981,"height":706,"position":"absolute","avoidGallerySelfMeasure":true,"galleryWidth":981,"galleryHeight":559,"scrollBase":0}}
 
 
 

03 Experience

2014-2018

VP Brand/Marketing

2012-2014

Creative Director

RAGNAR
Caretaker of the Ragnar Brand. Guided and developed all creative assets and campaigns. Rebuilt all merchandise designs that lead to 4x growth in sales. Crafted content strategy that lead to 500k+ cult-like following. 

RAGNAR

Oversee all content & creative, represent the brand at executive level. Extended brand reach through content and new products & experiences to +3.4 million impressions. Developed and launched new products gained +35,000 participants & was profitable within 1st year. 

2010-2012

Graphics Chief

2004-2010

Presentation Editor

GANNETT
Driving force for bolder designs with a focus on high-impact creative across all channels. Managed team of designers and copy-editors and never missed a single deadline.

DESERET NEWS/KSL

Development, design, execution of all creative assets. Responsible for redesigning legacy products. Essentially, I took complicated concepts and boiled them down into their essentials into the simplest, most compelling visual story possible.

CONTACT

Do you have a project that needs some killer creative? Let's make some stories together.

  • White LinkedIn Icon
  • White Instagram Icon
  • White Facebook Icon
JF

  • HOME

  • WHAT I DO

  • EXPERIENCE

  • PORTFOLIO

  • CONTACT ME

  • More